- A catchy "hook".
- Topic keywords – the “what” of the paper.
- Focus keywords - The "where/when" of the paper.
• Creates a positive impression and stimulates reader interest.
• Retrievable via appropriate key words.
• Uses current nomenclature of the field.
• Indicates subject and scope with some accuracy.
• Identifies key variables, both dependent and independent.
• Suggests a relationship between variables which supports the major hypothesis
• Is limited to 15 to 20 substantive words
• Does not include "study of," "analysis of" or similar constructions.
• Has a subtitle to explain or provide context. This is especially important if the main title is literary, provocative, or imaginative. Often, the subtitle will include scope qualifiers.
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